| The truth is green business practices are good for business and the world. They increase profits,
lower costs and attract customers. Friend, a leading green business expert, profiles 52 focused
“truths” the provide a practical roadmap—for large and small companies—to make money.
Decision makers will gain insights and practical tools they need to master to successfully go
green—from strategy to operations, supply chains to marketing, IT to finance, and beyond.
A systems ecologist and business strategist, Friend is president and chief executive officer of Natural Logic and author of The Truth about Green Business. |